About us - SMARTRAC is the global leader in unique and scalable solutions that enable businesses to digitize products, complement their product offerings with digital services, and connect them to the Internet of Things.Founded in 2000 and headquartered in Amsterdam, The Netherlands, the company maintains further operations and production facilities in APAC, EMEA and Americas region and serves customers across the globe.
SMARTRAC constantly strengthens its business by launching new, innovative solutions and adapting operations and logistics to the latest market requirements and standards on a global scale. These fundamental capabilities are supported through adjacent customer services such as product design and personalization, logistics, as well as post sales and manufacturing services.
The company’s success is driven by continuous innovation, flexibility, and responsiveness to customer requirements.
SMARTRAC is uniquely positioned to develop and provide high quality solutions that enable a digital signature linked to any physical object, including industrial assets, consumer goods, and many more.
Combining the strengths of its world-leading RFID transponder expertise with its enablement platform Smart Cosmos allows SMARTRAC to deliver a broad portfolio of solutions that empower to:
Engage customers in new ways
Brands that digitize their products have the ability to give their customers innovative, digital experiences that increase customer loyalty, differentiate and minimize counterfeiting – at the tap of a smartphone.
Digitize industrial supply chains
With product digitization, enterprises in manufacturing, transportation and healthcare can accelerate their digital transformations and establish their place in the Industrial Internet.
Increase gross margins
Product digitization gives retailers item-level visibility into every single one of their products as they move through their supply chain and stores, with real world analytics that uncover hidden inefficiencies and opportunities.