Seagull Scientific BarTender 12 Barcode & RFID Labelling Software represents the next generation of their widely used barcode, label, RFID, and card design software, aiming to further unite on-premises and cloud-based labeling workflows. It is designed to enhance security, improve printing speed, and increase automation, with early features already appearing in the BarTender Cloud in late 2025/early 2026.

    Enterprise Edition: Designed for high-regulation environments, featuring comprehensive security, central auditing and advanced workflow management.
    Automation Edition: Ideal for scaling operations with robust integration with existing business systems.
    Professional Editions: Cater to smaller operations with and data-driven design need

BarTender 12 Barcode and RFID Label Software - BarTender 12 unites On-Site Premises and cloud Barcode & RFID Labelling Software and introduces new tracking capabilities to simplify production, scale visibility, and streamline collaboration across teams and workflows.

Create - Simplify collaboration and Transparency labelling with design tools you can access from anywhere - no extra training or development needed. 

Print - Accelerate your printing operations through dynamic forms,
simple File Drop integrations, and pre-configured connections that
eliminate complexity.

BarTender 12 includes additional product enhancements
— New label alignment controls for precise horizontal and vertical offsets at print-time—no printer setting changes required.
— New and updated automotive label templates meet the latest VDA regulatory requirements, eliminating the need to update or replace existing templates.
— Enhanced printing in Print Portal and Print Station with improved retention of user selections and saved printer assignments.
— Improved Printer Maestro performance for easier management of your print fleet.
— Expanded print history logging when printing to offline printers through an API, ensuring complete visibility of your labelling activities.
— Improved print-time record searching and selection for a smoother user experience

New features:
• Design from anywhere, anytime on any web browser using the all-new, fully refreshed BarTender Designer Online.
• Seamlessly integrate Amazon product data with your labelling using the Amazon Transparency Connector to print unique Transparency labels – no expert-level development needed.
• Ensure authorized access to your labelling with expanded single sign-on (SSO) support for any OIDC provider.
• Simplify authentication with pre-configured SSO support, including Microsoft EntraID and PingID.

New features:
• Streamline label printing with Intelligent Forms that dynamically print specific label templates based on data – all without opening a file or application.
• Easily add, connect, and print to your Zebra printers using Direct Cloud printing – no driver or software installation needed.
• Trigger print jobs using File Drop integrations that enables users to drop data files into a designated folder on their local or network drive – no need to connect APIs. Now available for on-premises and cloud deployments.
• Print directly from your ERP or business system with our pre-built print connectors – no programming required. Included for free with the all-new Cloud Enterprise tier.

Intelligent Forms: Simplify label printing - Print operators can now access web-based, customizable forms to print the right labels without ever opening a template or application. Simply link a form to many templates for fast data entry and build your forms using the Intelligent Form Builder without any coding.

BarTender Designer Online: Enable remote collaboration - he refreshed, web-based BarTender Designer simplifies collaboration with remote teams and external suppliers so you can now design from anywhere, anytime on any browser. (Available for cloud deployments only).

Cloud Enterprise Plan: Strengthen labelling control - Introducing Cloud Enterprise, a new tier for cloud deployments that gives you greater control over your labelling. The new tier includes a free pre-built print connector for major ERPs (Microsoft Dynamics, SAP, Workday)—and will soon offer enhanced security with private/semi-private cloud options and a dedicated sandbox for testing before deployment.

File Drop Cloud Integration: Automate label printing - Printing a label is now as easy as dropping a file into a folder! We have expanded File Drop integrations for cloud deployments, enabling users to trigger print jobs by dropping JSON, CSV, or XML data files into a designated folder without any need to connect APIs.

Direct Cloud Printing for Zebra: Accelerate new printer setup - Setting up a new printer has never been easier with Direct Cloud Printing for Zebra DNA printers. Simply add connected printers through a secure weblink or automatic  discovery and start printing instantly – no software or driver installation needed. Expanded Direct Cloud Printing support coming soon. (Available for cloud deployments only)

Amazon Transparency Connector: Simplify Transparency labelling - The BarTender Connector for Amazon Transparency streamlines the creation of secure, unique Transparency codes, ensuring authenticity and traceability across the supply chain. No expert-level development and outsourced printing needed. 

Expanded SSO Support: Ensure authorized access - New Microsoft EntraID SSO pre-configured support expands on our existing PingID and other OIDC options, making deployment easier and meeting your IT requirements. This added support strengthens authentication and access control across your organization.

What's New with BarTender 12: Label & Track in Your Way - BarTender 12 introduces hybrid labelling and new item & inventory tracking capabilities to simplify production, increase visibility at scale, and streamline collaboration across teams and workflows. Get the best of on-premises and cloud labelling with new hybrid capabilities that adapt to how you operate.

What's New with BarTender 12 Label & Track in Your Way - BarTender 12 introduces hybrid labelling and new item & inventory tracking capabilities to simplify production, increase visibility at scale, and streamline collaboration across teams and workflows. Get the best of on-premises and cloud labelling with new hybrid capabilities that adapt to how you operate. 

BarTender 12 Barcode and RFID Label Software creation through desktop or browser-based tools that anyone can use. BarTender 12 Barcode and RFID Label Software collection of pre-built basic and dynamic templates accelerate design and ensure compliance across any industry, while flexible integrations support more complex labelling needs. 

Full description of the main features and advancements expected in BarTender 12 Barcode & RFID Labelling Software - Professional , Automation, Enterprise Editions :

    Professional/Starter Editions: Cater to smaller operations with and data-driven design need

Barcode & RFID Labelling is where product identity begins - Item & asset tracking is how that identity becomes intelligence. BarTender connects the two—turning labels into operational visibility that drives efficiency and eliminates unnecessary costs, waste, and complexity across your supply chain. 

Drive smarter operations without driving up costs - BarTender keeps your operations connected – linking people, printers, systems, and data to where you work. No matter the stage of business maturity, we streamline new and existing processes to automate repetitive tasks and achieve operational efficiency. 

Built to optimize anywhere in the supply chain - BarTender adapts to your operations to build smarter, more resilient supply chains. We bring labelling and visibility together to identify and track what matters – from the factory floor to the store shelf and everywhere else in between. 

Meet your needs today. Be ready for what’s next - Whether you are just getting started or running a Fortune 100 enterprise, BarTender meets you where you are to support the phase of business growth – from essential workflows to expanding visibility and volume as you grow.